BINGE’s House of the Dragon takeover in the heart of Melbourne

We were excited to create an exciting and engaging experience to promote the new season of House of the Dragon on BINGE. Set in the iconic Federation Square in Melbourne, we created an experience so immersive; that it blurred the lines between fantasy and reality.

We didn’t just promote the show; we unleashed dragons into the urban landscape. Imagine the awe as passersby encountered a massive dragon eye emerging from the shattered ground, creating the illusion of the dragon breaking free from beneath the city streets. This striking visual immediately captured attention and set the tone for our immersive experience.

To amplify the impact, we harnessed the power of cutting-edge special effects, immersive sound design, and dramatic lighting, transforming Federation Square into a living, breathing slice of Westeros.

As night fell, our magic truly came alive with breathtaking light projections of dragons soaring across Melbourne’s skyline, turning the entire city into our canvas.

This campaign exemplifies our ability to create multi-sensory experiences that captivate audiences and generate organic buzz.