McDonald’s Chocolate Soft Serve road trip

This exciting and fun brand activation campaign included a custom-built and branded airstream that travelled across the nation giving away free chocolate soft serves to help Aussies cool down with a sweet treat in the summer heat. Kicking off at iconic Bondi Beach we made our way through Brisbane, Adelaide, Perth, Sydney, Melbourne, and Tamworth.

We didn’t just launch a product; we crafted an experience. On our journey through popular music festivals and summer hotspots, we created a buzz everywhere we went. This campaign saw crowds lining up by the dozens to sample the newest addition to McDonald’s menu.

We elevated the experience by offering a choice of toppings – M&M’s, Flake, or Oreo. This personal touch added to the wow factor and created a memorable moment, encouraging social sharing and word-of-mouth promotion.

This successful campaign showcased our ability to blend product sampling with brand activation. We didn’t just introduce a new flavour; we created a story and experience that resonated with Aussies around the country. Each ice cream served was a story shared, a memory made, and a brand connection strengthened.