Netflix Squid Game Soldiers St Kilda Beach Takeover
Client: XO Media Group & Netflix
Services: Brand Activation
Objective: To create a bold and immersive brand activation to generate buzz and excitement for the highly anticipated premiere of Squid Game Season 2 on Netflix by bringing the show’s iconic imagery to life in a high-traffic public space.
Creative Concept & Execution:
Giant Inflatable Soldiers: Designed and produced 7-meter tall inflatable replicas of the ‘Squid Game’ soldiers, ensuring an authentic and striking visual impact.
Strategic Location: Selected St Kilda Beach for the installation, leveraging its high foot traffic and popularity to maximize visibility and public engagement
Innovative Production: Collaborated with XO Media Group & Netflix to execute a first-of-its-kind activation, immersing audiences in the world of Squid Game ahead of the new season’s release.
Results:
Public Engagement:The towering inflatables attracted significant attention from beachgoers and passersby, sparking curiosity and interaction.
Social Media Buzz: The activation generated organic social media sharing, with many visitors capturing and posting images of the installation, amplifying reach and engagement.
Memorable Impact: The bold execution left a lasting impression on the public and reinforced Netflix’s dominance in pop culture activations, successfully building anticipation for Squid Game Season 2.
Date:
April 8, 2025
