V Energy’s beachside party
Client: XO Media Group, V Energy & Ladbible
Services: Brand Activation
When presented with the opportunity to bring V Energy’s vibrant essence to life on Bondi Beach, we dove in headfirst. The iconic shoreline became the scene for an unforgettable party that would resonate with beachgoers and beyond.
We organised a DJ set featuring Mashd N Kutcher spinning tunes from a custom-branded Kombi van. Guests danced to the beats while enjoying complimentary V Energy drinks, creating a perfect blend of music, refreshment, and beach vibes.
This campaign involved the creation of multiple custom-branded and custom-built elements, each crafted to high standards. Despite a tight timeframe, we delivered exceptional quality that not only met but exceeded expectations.
To amplify the event’s reach, we facilitated a collaboration with Ladbible, bringing influencers into the mix. Their presence engaged the Bondi crowd throughout the day, extending the activation’s impact far beyond the beach.
This campaign showcases our ability to create a vibe, turning the client’s vision into an exciting reality. This activation left a lasting impression on attendees and clients alike.
Social media
The vibrant atmosphere we created led to a lot of user-generated content, with attendees eagerly sharing their experiences across platforms. With over 2000 V Energy samples distributed throughout the event, we certainly had beachgoers energised and trying an array of V Energy flavours.
Campaign Performance:
Total Samples 2150
Date:
August 10, 2024
