A Scoop Above: Connoisseur delights at the 7-Eleven head office

We loved working with premium ice cream brand Connoisseur for the launch of two new flavours with their retail partner, 7-Eleven, at their head office. We knew the internal launch needed to be as premium as the product. We transformed the 7-Eleven head office into an immersive brand experience that excited and educated staff about the delicious new flavours.

Converting the corporate headquarters’ main lobby into a luxury ice cream bar, we created a memorable sampling experience for the 7-Eleven team. We incorporated beautiful native florals to bring elements of the brand and packaging into the experience.

A custom-branded pop-up ice cream bar was placed at the centre of the activation designed to bring the sophistication of the brand to life. We created a sensory journey with an artfully curated grazing table that showcased the ice cream’s premium ingredients with the natural honeycomb and beautiful fresh produce.

By bringing the Connoisseur activation to the 7-Eleven team, we created internal champions for the brand and established a strong foundation for retailer support. The event demonstrated how internal launches can be transformed from simple product sampling into memorable brand experiences that drive genuine excitement with retail partners.