McDonald’s McCrispy takes centre stage at Fridayz Live

We had the incredible opportunity to produce a sponsorship activation campaign for McDonald’s new McCrispy burger at Fridayz Live 2023. Our goal was to create an immersive, fun, and shareable brand experience to promote McDonald’s new McCrispy burger.

The campaign used a 360-degree interactive photobooth that allowed concert-goers to take centre stage and become the stars of their own show!

Participants stepped into the photo booth with their choice of R&B and hip-hop-themed props. The custom-made McDonald’s burger mics were a crowd favourite.

They channelled their inner superstar as the 360-degree camera captured their 15 seconds of fame. Each video was instantly created and branded in a bespoke McDonald’s template, complete with engaging captions and hashtags, and sent directly to their phone to share via their social media accounts.

Through this experience, festival attendees weren’t just part of a brand activation; they became a part of the McDonald’s online campaign through the fun of creating and sharing their moments and memories in the photo booth.

This campaign showcases our ability to bring together technology, creativity, design, and marketing strategy. We didn’t just promote the product; we created an experience that resonated with the audience and generated social amplification through user-driven content.